San Francisco hotels were trading almost like baseball
cards as the city's occupancy and room rates climbed
and capital markets seemingly smiled on risk.
That made 2006 a busy year for hotel sales,
and that continued into 2007, which began with the
January sale of the 802-room Hyatt Regency on the
Embarcadero.
This was the city's largest hotel sale in 2007.
Buyers DiNapoli Capital Partners
and Dune Capital Management saw the property as an
underappreciated gem whose time had come. They bought
the hotel, which has three retail tenants at street
level, for an estimated $210 million, almost $262,000
per room. Hyatt has a long-term management contract
on the site.
"The primary opportunity we (with Dune Capital)
see in part came about because Park Hyatt (on
Clay Street) was converted to Le Meridien and
we feel there is a big group of upscale Park
Hyatt customers who have been displaced," said
Matt DiNapoli of DiNapoli Capital Partners, whose
portfolio includes both the San Francisco and San
Jose Fairmonts and New York's Carlyle Hotel.
To woo those orphaned Park Hyatt
loyalists, Dune and DiNapoli have invested close to
$15 million to convert 125 rooms on the hotel's two
upper floors into a private club floor with a dedicated
concierge, upgraded amenities and an upscale feel.
Those will be done by the end of March.
"Now it has an element I think
will appeal to some of those Park Hyatt guests who
have been displaced," DiNapoli said.
That investment could tap into
a slightly different clientele than the Hyatt
Regency saw, as well as increased room rates.
But all rooms have felt the
touch of the new owners, with new flat screen
televisions and improved amenities to appeal to
business travelers and tourists alike.
"San Francisco is one of
the top hospitality markets and is the most
desirable tourist destination on the West Coast,"
DiNapoli said. "The Hyatt has always played well
to the Financial District, and in the past that
was its main demand generator."
In some ways, the investment
will raise the Hyatt up to the neighborhood standards,
and is one of many recent deals investing
in San Francisco's waterfront.
Starting with the Ferry Building,
and surely helped by Pat Kuleto's new restaurants
among other draws, the Embarcadero has blossomed
since the freeway came down, and weekend visits to
the area are rising.
As the Embarcadero has improved,
so, too, has the Hyatt's performance with leisure
and transient visitors.
"That allows the hotel now
to really not have any weak periods from an
occupancy standpoint," DiNapoli said.
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